Over the last year I’ve developed a love of coffee, especially grinding and brewing my own coffee beans at home. I combined this love for coffee and my Indianapolis roots to develop the concept for Naptown Bean Company, a local roaster that names their bean blends after Indy neighborhoods. I used the Naptown nickname in the branding because I initially started with the idea of using “wake up Naptown” as the brand motto.
I would love to revisit this concept on day and develop more product packaging specifically inspired by iconic Indianapolis neighborhoods.