Java House already had success with their line of single-serve cold brew pods when they decided to build on that excitement and introduce flavored cold-brew latte pods.
For the packaging I brought over lots of elements from my cold brew pod redesign to establish a brand connection through the whole line of products. I went with lighter background to easily distinguish the latte flavors and reference the lighter color that consumers would see in their drink. To boldly communicate the first two latte flavors, Salted Caramel and French Vanilla, I brought in caramel candy and vanilla bean leaf imagery to add taste appeal as well worked with our photographer to capture a new coffee image that fit the look of the product.