While studying abroad in college one of my favorite destinations that I visited was a city called Chefchaouen. The city was known as “The Blue Pearl” due to all the buildings in the city being painted a bright blue.
The captivating colors of Chefchaouen inspired me to develop a brochure concept for an imaginary travel company called Blue Pearl Tours. I wanted to target influencers and social media users since the city is very Instagrammable. To attract this audience I used fonts and colors that feel very modern and in-style.