Work Truck Week 2022 Signage

INFO

Held at the historic Indianapolis Motor Speedway in March 2022, Allison Transmission worked alongside Peterbilt to host an event for Work Truck Week 2022. Since this event focuses on the future development of the trucking industry, Allison wanted the on-site visuals to make this event feel next-level, while making attendees aware of Allison and Peterbilt's larger than life presence in the industry.The Association for the Work Truck Industry

My goal with these event visuals was to play on the epic identity of the IMS and connect that same fondness with Allison and Peterbilt's branding. I also wanted the aesthetic to feel welcoming and modern, reflecting the culture and positioning of Alilison Transmission. It was incredibly rewarding to see my work on display at a location as significant as the IMS, and especially so on the pagoda and pylon, two iconic structures that any racing fan will recognize.

PAGODA BOARD

Being the largest design at the event, this signage welcomed the attendees and reminded them that this is the home of the Brickyard 400, as well as a number of other incredible motorsports events.

PYLON LOGOS

Since the pylon was easily seen from most locations within the event, I wanted to use it as an opportunity to once again remind attendees that this incredible event was being brought to them by these two long-respected brands. And since the event went on into the evening, I wanted to make the pylon white in order to really shine brightly and stand out in the darkness around it.